Jules Allen joins Key Assets as Brand Ambassador

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Former MasterChef contestant and parenting expert, Jules Allen joins Key Assets as Brand Ambassador

JulesAllenKey Assets proudly announces the appointment of former MasterChef contestant Jules Allen as an official brand ambassador in Australia. A parenting expert and passionate youth advocate, Jules will inspire and engage Australians to join her in caring for children and young people in need.

“Jules has fostered 31 children and speaks passionately of the care and protection of children in need. Jules is a great role model for foster carers and will help lift the profile of foster caring in Australia,” says Rob Ryan, Executive Director—Key Assets Australasia.

“We are in desperate need of more foster carers in Australia. There are more than 43,000 children in need of care and protection and this number has been increasing over the past 10 years, but the level of carers is in decline.

“We hope this partnership with Jules will give everyone a view into her fostering journey and inspire people to make a difference to lives of children in need by becoming a foster carer.”

As part of her ambassadorship role, Jules Allen will help Key Assets launch ‘A Taste of Fostering,’ a cook book which aims to bring families together through cooking, sharing stories and experiences from foster carers across Australia.

Jules Allen hopes to share her experiences as a foster carer through her love of cooking and the launch of ‘A Taste of Fostering’.

“Over the many years of fostering children, I have come to understand that food is one of the greatest healing tools. It consistently provides a sense of comfort and security for these young ones that they may not have known. It is flawless!

“I’m very excited to be partnering with Key Assets and I look forward to helping them launch ‘A Taste of Fostering’ later this year,” Ms. Allen said.


About Jules Allen

Jules Allen is an award-winning Australian youth advocate, motivational speaker and spirited earth mother whose life is guided by the philosophy, ‘The more you give back, the more you get back!’

She’s the proud single mum of four grown children, a blend of her own, adopted and fostered. In the past 12 years Jules has also cared for 31 foster children. Jules describes her parenting experience as “massive” and the most wonderful source of lifelong learning.

In 2013, prompted by a dare from her kids, Jules found herself as a contestant on MasterChef Australia. In quintessential style, she put her new profile to good cause by emphasising the healing power of good food in raising well-balanced children.