Key Assets Australia Announces New Logo and Re-Brand

Commencing 31 July 2019, Key Assets Australia will be embarking on a refresh of our brand. This includes an update to our current logo and branding in order to reinforce our story and commitment to serving children, families and communities.

Key Assets CEO Rob Ryan explained;

“We see this refresh of our brand as an opportunity to better reflect our growing continuum of work. We have always been a children’s services provider, however as we evolve we are increasingly providing services to children, families and communities”.

The new Key Assets identity represents a journey of many paths, continually growing and changing and focused on achieving positive and lasting outcomes for children, families and communities.

Our logo mirrors our purpose characterised by a structured geometric pattern that repeats and strengthens each time a new piece is added. Each colour and piece represent the diversity of our service offering across the continuum of care as well as the contribution everyone makes.

The formulaic pattern develops into a “heart shape” reinforcing the message that the lives of the people we serve are at the very “heart” of what we do and why we exist. The gap in the heart structure reminds us that no matter how far we have come, we are always committed to continuous improvement and finding the solution to complete the shape.

The Key Assets logo will be visible from May 2019 and we will be gradually adding this to all of our offices over the coming months.